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Delivering vital information and advice

Advice_1200x383.jpgOur aim is to be the first port of call for people when they have an age-related need. 

Why provide advice

Growing older doesn't come with a manual. We're there for older people, their carers and their families, to support them with the impartial, personalised and expert information and advice they need.

We want to be there for people to turn to, whenever they need us. Our information and advice helps people navigate tricky systems, know their rights and signpost them to specialist advice.

Ways we provide advice

We provide information and advice on everything from benefits and legal to health and care. From helping people find out the benefits they are entitled to claim, to discussing options that help make later life at home more manageable.

Through our national programmes, we aim to support our local partners to deliver high quality information and advice services to older people. We do this though providing grants, support and training to local Age UKs across the country to help them deliver the services older people need.

Other ways we provide advice include over the phone through our Age UK Advice Line; on our website, where we have hundreds of articles covering the most common issues that older people face; and information guides and factsheets.

Current programmes

Later Life Goals

Our Later Life Goals programme provides information, advice and support to help older people get the most out of later life.

Better Later Lives

Better Later Lives provides one-on-one sessions aimed at supporting older people to resolve challenging situations in their lives .

Building Resilience

Our skilled advisers take the time to learn about an older person’s life and offer information, advice, support and referrals to help.

Past programmes


Ambitions for Later Life

We supported 7,963 older people through their life events, and with the ambitions or goals that they wanted to achieve. As part of this work, we identified £13.6m in unclaimed benefits. Learn more.


Later Life Links

The Later Life Links programme supported local Age UKs to develop their 'First Point of Contact' services. This involved providing good quality information, signposts and referrals to other services. Learn more. 


No Place Like Home

This programme aimed to reduce homelessness and the risk of homelessness through offering one-to-one advise sessions as well as awareness-raising talks about financial and other support available. Learn more.

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Last updated: Sep 30 2021

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